“ Develop a Business Networking Plan”
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You've made your choice.
You've decided to use business networking as a way of "getting" more clients, more referrals and more sales.
What are you "getting" yourself into?
You're getting yourself into a process where relationship building comes first and business building follows.
Networking is the most effective face-to-face business building tool in existence.
Business networking is all about establishing and maintaining relationships that foster trust, friendship and referrals.
A referral is the act of introducing someone you trust to someone you care about.
People buy from people that they like and trust. People
give referrals to people they like and they trust.
Those who are ready, willing, and able to give referral
leads want to know that you can be counted upon, and that
you can be trusted to "deliver as promised."
Now you know everything about networking there is to know.
You're ready to jump in. You're ready to make the most of every business and social networking opportunity.
You load yourself up with your business cards. You create flyers and brochures to serve as handouts. You practice your introductory "elevator" speech.
You get in your car. You drive to the meeting location. You enter the gathering. You begin to follow your predetermined networking plan.
What is your business networking plan? What goals are included in your plan?
Whether you network to promote your business, get referrals or build a database, you must have goals. You must have a plan.
What is your networking plan? Is it written out?
You may ask, "Why do I need a written plan?"
After all---you may want to go to the event and just "schmooze." (Schmooze is a technical term for friendly communication in a group setting).
The "all I want to do is schmooze a little" mindset is the companion piece to the selling strategy entitled, "I'll just go into the appointment and see what happens."
Effective business networking, and effective selling, can certainly include some "schmoozing." However, any expectation of consistent networking or sales results without a well-defined strategy falls into the category of wishful thinking.
Your networking goals should be clearly defined within your overall marketing strategy.
If you're like most business people, you don't have a marketing strategy. Most business people "wing it."
Your networking strategy is clarified in your marketing plan. A written business plan includes a marketing plan component.
A well written business plan contains the goals and fully researched projections for your business. It is against these goals and projections that you measure your business successes and shortcomings.
If you can't measure it, you can't manage it.
I believe that every business should have a written business plan. If you've not yet gotten around to the task of developing a full business plan, you can still develop a simple, stand-alone marketing plan, one that places the spotlight on business networking, on a single sheet of paper in an hour or less.
Decide on your networking strategy. Make the strategy simple, e.g. collecting names for your newsletter database.
Decide on your networking goals. An example of a networking goal might be, "Out of the people I talk to at the networking event, I will find three who have an interest in receiving my newsletter."
Please keep in mind that a well conceived marketing strategy does not equate to a business "quick fix." As with any marketing or advertising plan you must have patience. Effective marketing is a process, not an outcome.
If you don't have a networking plan, you're not alone. 9 out of 10 of my clients ask for some assistance in formulating both a "do-able" networking strategy and an effective introductory "elevator" speech.
If you are interested in receiving a set of questions that will make it easier to complete your simple marketing plan project, please go to the resources section of the BusinessSuccessBuilder.com website and download your complimentary copy of "A Simple Plan."
Networking Success Tip from Ike - Write out your networking plan. Make your goals accomplishable. Commit to your plan and follow it.
About the Author:
Ike Krieger is business mentor, author and speaker. His company, BusinessSuccessBuilder.com, provides tips, tools, ideas, resources and training that will help you produce more clients, more referrals and more sales. Ike has helped thousands of entrepreneurs, executives, salespeople and professionals develop their skills, expand their business and achieve peak performance, especially in the areas of businss networking and sales. Subscribe to Ike's newsletter at http://www.BusinessSuccessBuilder.com
This Free MLM Training tools for Develop a Business Networking Plan MLM Consultants Success site has network marketing articles about direct sales vacancy, direct sales tips for MLM and marketing network selling secrets, free advice about network marketing tools and training for direct sales home party business. Directory of MLM consultant direct sales recruiting tips, including direct sales opportunity and network marketing consultant network marketing lead generation resources
Home Business Network Marketing
More and more people are starting home based businesses thanks to the phenomenal growth of the Internet and concerns about working for corporations. Network marketing from home is one of those rapidly growing home based businesses.
Owning a home business is a dream for many workers these days. A major concern however, is how to generate customers or clients so that you can produce an income. A good portion of any business comes by way of word of mouth. That is one reason why network marketing is such a good idea. Since most home enterprises are usually small, you may think that network marketing from home wouldn't be that easy.
Thanks to our wired world however, a network marketing business makes a lot of sense. Most products or services have associations, magazines, or other ways to connect them and find out what's happening in the particular field. Organizations such as Chambers of Commerce, Small Business Association, the Better Business Bureau, and Rotary Clubs among others are all excellent ways to connect to other business people and engage in a network marketing business from home. Even though it's best to have face-to-face meetings in marketing situations, you can use the internet to find where other like-minded people are in your area. Searching them out is a great way to start your home business.
There are other ways to start your business. For example you can purchase email lists of potential customers. Let's say that you have a roof-gutter cleaning service. You'll be able to get lists targeted specifically to home and building owners who may need your expertise. If you can buy opt-in mail addresses it would be even better. This means that only those who want to receive a message about what you're offering would be contacted. As with anything else, when you are looking for this type of thing, proceed with caution. Anytime you pay for something sight unseen, you want to find out if the provider has quality credentials. Unfortunately, network marketing is subject to the same potential scams as other businesses.
The network marketing business has the same components of a marketing plan as any other business. You must come up with a good product or service, and then convince the customers that they need what you're selling. You also need to identify your target customer base, as well as find out who your competition is and where you can fill a need they aren't meeting.
You may want to consider making flyers about what you're selling as part of your home business routine. Have some printed up so you can distribute them by hand or mail, and also have an electronic version that you can email. Surveys given out in the same ways would also be a good tool for your business. They allow you to find out directly from people the features that they like or don't like about what you're selling.
A terrific advantage to network marketing is that it becomes a give and take endeavor. You'll find customers to use your product and service, and learn about them at the same time. At some point you'll be able to buy from them or refer some of your customers to them. They'll be doing the same for you. That's another good reason to become involved in your community as you make your plans for home based network marketing business.
John Williams writes about network marketing and other home businesses at http://www.homebusinessri.com/
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